Motor House
Homepage Concept — Annotations
Motor House Baltimore · Hero + Immediate Module
Targeted redesign · Not a rebrand
Goal: answer "what's on this week?" in < 10s
Today

Homepage opens with a full-bleed brand video — "We Are Motor House." Upcoming events are listed below, scaled small, at a secondary level of hierarchy. A first-time visitor has to scroll and parse to find out what's happening this week.

Proposed

The brand video steps aside. The homepage opens with tonight's real programming, dated and ticketed. Three additional events preview the week. The brand story lives one scroll down — where it does its best work.

1
Brand video out of the hero.

The current "We Are Motor House" video is repositioned conceptually to the About page (or further down the homepage), where brand storytelling belongs. The hero is real estate for tonight, not for identity.

Moved · Hero → About
2
Featured event replaces brand-first messaging.

Above the fold now leads with a real upcoming event — title, date, time, venue, description, and primary ticketing CTA. Programming becomes the first thing a visitor sees, not a secondary block.

Surfaced · DAT FEEL GOOD · Tonight 7pm
3
Three more events visible without scrolling.

A horizontal row of the next three real events sits immediately below the hero. The cadence communicates volume and regularity of programming — Motor House has something on nearly every night.

Pulled in · Tue · Wed · Wed
4
Motor House still owns it.

Existing logo, dark warm palette, orange accent, and editorial sans tone are preserved. This is hierarchy correction, not a rebrand — close enough to the current site that it could go live tomorrow.

Preserved · Logo · Palette · Voice
Can a first-time visitor figure out what's happening this week in under 10 seconds, without clicking? Yes.
Concept · Duo Studio · Not affiliated with Motor House