Monthly traffic, website conversion rate, lead-to-close rate, and average project value.
Tool — Website ROI
Website ROI calculator for lost leads and revenue
Estimate lost leads, missed revenue, and the upside of a better-converting site.
What it shows
A quick read on what your site earns now and what stronger conversion could unlock.
Current leads, closed projects, monthly revenue, annual opportunity, and conversion scenarios.
See where value may be leaking before you spend more to drive traffic.
Inputs
Live calculator
Results
Directional estimate
Annual opportunity
$0Your estimate updates here as you type.
Conversion scenarios
+$0 / year
+$0 / year
+$0 / year
Next step
If the number looks meaningful, the next move isn't more math — it's a closer look at the site itself.
Designed for a quick first estimate
Enter a few website and revenue assumptions to get an immediate read on current performance and upside.
Focused on lead and revenue impact
The model stays anchored to leads, closed projects, monthly revenue, and annual opportunity.
Built to support a website diagnosis
The estimate connects the number to likely friction points so the next move is easier to see.
Diagnosis
What the numbers are telling us
A plain read on what the pattern likely means, where value is most likely leaking, and where we'd start looking first.
The read
A plain-English read appears here once the inputs are in.
Focus 01
Message clarity
A short read on the first place value is most likely leaking.
Focus 02
Proof placement
A short read on the second place value is most likely leaking.
Focus 03
Path to contact
A short read on the third place value is most likely leaking.
Where we'd start
A focused next move appears here once the tool runs the numbers.
Next step
Want us to look at the actual site?
If the upside looks meaningful, the next move is a closer read on the site itself — the messaging, the proof, and the path to inquiry. We'll show you where the strongest gains are most likely to come from.
Our insight
A closer look would cover
- Homepage clarity, positioning, and the first-screen story
- Proof structure, trust signals, and CTA hierarchy
- Mobile friction, inquiry flow, and the handoff into contact
FAQ
How to read this estimate
The tool is built to surface opportunity with enough clarity to be useful. No false precision, no dressing up the number.
What is a website ROI calculator?
A website ROI calculator estimates how much lead and revenue opportunity a site may be creating now, and how much additional value could be unlocked if conversion improves.
How does this website ROI calculator estimate lost revenue?
The current-state estimate uses monthly traffic, conversion rate, lead-to-close rate, and average project value. The scenarios then raise conversion rate only and recalculate the revenue impact from there.
Is this website ROI estimate exact?
No — it is directional by design. The goal is to show whether the upside looks meaningful and where website friction is most likely reducing inquiry volume.
What should I do if the calculator shows strong upside?
The next step is a closer read on the actual website: first-screen story, proof placement, CTA hierarchy, mobile friction, and the path from landing to inquiry.