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Tool - Conversion Audit

Website conversion audit scorecard

Review the parts of your site that most often decide whether attention turns into inquiry.

What it helps uncover

A quick strategic read on whether your site feels clear, credible, easy to act on, and well considered across the journey.

Assess

Score clarity, trust, CTA strength, and user friction across eight practical questions.

Surface

See which area is strongest, which one is dragging performance down, and where to start.

Prioritize

Turn a vague sense that the site is underperforming into a clearer list of first fixes.

Scorecard inputs

Choose the option that best matches the site today. The readout updates as you go.

Live scorecard
Clarity

Can a new visitor understand the offer, the audience, and the value without extra work?

A new visitor can tell what we do and who it is for within the first screen.

The offer feels specific, differentiated, and relevant to the kind of work we want more of.

Trust

Do the proof and credibility signals reduce risk at the moments where they matter most?

Proof sits close to the claims and calls to action that need support.

The site shows outcomes, examples, or credibility signals that make the work feel lower-risk.

CTA

Is the next step obvious, well placed, and easy enough to follow through on?

The primary CTA is clear and repeated at the moments where interest tends to peak.

The path from interest to inquiry feels light, clear, and low-friction.

Experience

Does the site feel easy to use, especially on smaller screens where friction shows up fastest?

The mobile experience feels clean, easy to scan, and fully considered.

Pages feel focused and well paced instead of crowded, scattered, or hard to parse.

This is a directional scorecard, not a substitute for a full audit. The goal is to make the strongest points of friction easier to see, faster.

Readout

An overall score, a clearer read on what is helping, and the parts of the site most likely holding performance back.

Live audit

Overall readiness score

0/100

A clearer read appears here as the scorecard fills in.

Clarity 0

Needs attention

Trust 0

Needs attention

CTA 0

Needs attention

Experience 0

Needs attention

Priority fixes

Sharpen the first-screen story

A focused priority read will appear here.

Move proof closer to risk

A focused priority read will appear here.

Reduce inquiry friction

A focused priority read will appear here.

Next move

If the weak spots feel accurate, the next step is translating them into page-level changes and stronger decision-making cues.

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Useful before a redesign conversation

It helps separate "something feels off" from a clearer picture of where the site is underperforming.

Focused on conversion behavior

The questions stay close to clarity, trust, CTA structure, and friction instead of generic marketing checklists.

Built to point toward action

The output stays compact and strategic so it is easier to decide what deserves attention first.

Diagnosis

What the score suggests

A plain read on what the pattern points to, what is already helping, and where we'd start tightening the site.

Analysis

The site shows a mixed foundation with a few specific points of friction.

As the score changes, the plain-English interpretation updates here.

Strongest area

Clarity is helping more than it hurts.

A sharper read on the best-performing category appears here.

Main friction

CTA structure is slowing momentum.

A sharper read on the weakest category appears here.

Where we'd start

Tighten the most consequential weak spot first.

A practical first move appears here once the scorecard has enough information.

Next step

Want a closer read on the actual site?

If the scorecard feels directionally right, the next move is looking at the real pages: the story, the proof, the CTA hierarchy, and the mobile experience in context.

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What we'd review

The deeper review would cover

  • First-screen story, offer specificity, and positioning fit
  • Trust cues, proof placement, and where risk still feels unresolved
  • CTA hierarchy, mobile friction, and the path from landing to inquiry

FAQ

How to read this scorecard

It is designed to make the main points of friction easier to see quickly, not to pretend a quick score is a full site strategy.

What is a website conversion audit scorecard?

A website conversion audit scorecard is a lightweight diagnostic that scores the parts of a site most likely to influence inquiry behavior, including clarity, trust, CTA strength, and friction.

How is the website conversion score calculated?

Each answer contributes to one of four categories. The tool then averages those category scores into an overall readiness score and surfaces the strongest and weakest areas.

Is this a substitute for a full website audit?

No. It is a fast directional read meant to surface patterns and priorities. A full audit would review the actual pages, messaging, CTA structure, and user journey in context.

What should I do if the score is low?

Start with the weakest category the tool surfaces. In most cases, the best first move is improving clarity, proof, or the path to inquiry before investing in more traffic.