Genimex Group
Site Architecture, Portfolio, Filtering
Completed Winter, 2025
A custom website built to reflect how Genimex actually works
Genimex is a global manufacturing company working with brands like Hedley & Bennett and Thrive Market to bring products to market across every stage of manufacturing.
As a long-term partner, we’ve worked closely with Genimex as their business has grown, redesigning and redeveloping their website to better communicate how that work connects end to end. Services, clients, and case studies are organized into one clear system that reflects how they actually operate.
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“We've been working with Duo Studio for over three years, and they have been an incredible partner in transforming our website at Genimex. Their team is not only visionary but also highly responsive, always there to support us with prompt solutions and creative insights. Thanks to their expertise, our website has evolved to reflect our brand’s capabilities and global reach.”
Anna Pappas
Head of Marketing & Business Development
Digital Branding & Visual Design
Genimex's digital brand evolved to support a modern, global manufacturing company while staying true to the core of their identity.
Updated typography, expanded secondary colors, and a custom set of motion icons bring a more layered visual system, one that works consistently across web, presentations, and marketing materials.
Building the structural and visual framework behind the website
Foundational UI/UX & Site Architecture
Genimex operates across industries, regions, and production stages. The website needed a clear way to bring all of that together.
We partnered directly with Genimex’s leadership team through structure and UX workshops to understand how different audiences move through their services, clients, and case studies. From there, we developed sitemaps and wireframes that clarified navigation, defined content groupings, and established clear pathways through the site.
Designing the Experience & Developing the System Behind It
Web Design & Visual Storytelling
Visual clarity and storytelling drive the website experience.
Product imagery and videography are central to the experience, used to communicate scale, process, and global reach across the site. Interactive elements like maps, material tags, and modular content support exploration of services, clients, and capabilities, helping users understand how Genimex works across every stage of manufacturing.
Building a Scalable Content System
A headless CMS with a modular page builder spans 24+ section types, giving the marketing team full control to compose pages, swap media (including Lottie animations), and update SEO metadata without touching code.
The system manages navigation, multi-step lead forms with submission tracking, URL redirects, and structured content for blog posts, case studies, and press.
