Africa Dream Safaris
2026
Africa Dream Safaris plans custom, high-end safaris across Tanzania, drawing on deep knowledge of its regions, lodges, wildlife, and seasons. We partnered with their team to redesign the website, covering digital brand, site architecture, content, safari planning and inquiries, and development.
Visit WebsiteInstagramLinkedIn
Digital brandWebsite designWebsite development
A website that gives travelers the clarity and confidence to plan a trip of a lifetime.
The Challenge
Africa Dream Safaris has spent years building expertise across every part of a Tanzania safari, from parks and lodges to wildlife and the best times to travel. The existing website held much of that knowledge, but without clear structure it was hard for travelers to explore or move toward booking. We set out to reorganize the site into a modular, highly visual experience that supports exploration while guiding users toward planning their trip.
Digital Brand & Visual System
We refreshed Africa Dream Safaris’ digital brand by prioritizing videography and photography across the site, using the safari itself as the visual foundation.
Working from the existing logo, we rebuilt the surrounding visual system, introducing a palette inspired by the safari landscape with warm sunset tones, deep greens, natural tans, and darks for contrast. Subtle textures, map lines, and silhouettes of Tanzania reference travel throughout the site, while an elegant serif typeface adds refinement suited to a high-end safari.
A visual system that lets the safari itself lead the brand.
Site Architecture & UI/UX
Africa Dream Safaris offers a large volume of content across safari types, regions, travel guidance, and planning resources. The website needed a clearer structure to help visitors understand their safari options before booking.
We worked closely with the Africa Dream Safaris team to reorganize the site from the ground up, using sitemaps and wireframes to rethink navigation, page groupings, and dropdown structure. Informational content was consolidated into clear categories like “Our Safaris” and “Resources”, creating a more intuitive flow through the site. Throughout the process, we built credibility into key moments with awards, testimonials, and real-world proof, supporting confident decision-making for a once-in-a-lifetime trip.
“The experience was incredible from start to finish. They were wonderful to work with and successfully overcame multiple design challenges to deliver exactly what we needed.”
Michael Wishner,
Founder
Web Design & Interaction
We designed the Africa Dream Safaris website to support a large volume of information across regions, lodges, wildlife, and seasons. Custom-designed modules give each topic a structure suited to its story and the details it needs to communicate.
To keep long-form pages engaging, we incorporated interactive marquee imagery and subtle parallax effects. Large editorial headlines and immersive videography lead each section, telling the safari's story while guiding visitors through the planning details.
Editorial layouts and immersive video that bring a large library of safari knowledge to life.
Custom Modules & CMS
Africa Dream Safaris manages a large volume of content across regions, lodges, wildlife, photography, and travel tips, and the team needed a way to keep it current without relying on development support. Each page needed to stay flexible while holding to a consistent design.
We built a library of custom, editable modules within WordPress, including galleries, sliders, accordions, video sections, and seasonal highlight tables. Dedicated fields for region and lodging information, alongside module-specific layout and color options, allow the team to build pages from existing modules, update travel details, and add imagery while keeping the site cohesive.
See More
