Made Good
2022
Made Good is a digital production agency creating video, motion graphics, and social content for clients like StubHub and FanDuel. We partnered with their team on brand messaging and a new website, covering strategy, design, development, and an integrated online shop.
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Voice & messagingWebsite designWebsite developmentEcommerce
A new brand voice and motion-led website for the production agency Made Good
The Challenge
Made Good produces video, motion graphics, and social content for a wide range of brands, and its visual work is bold and full of movement. The brand messaging and website had not kept pace with that work, and they said little about the team or how they approach a project. The new site needed clear language about who Made Good is and what it does, along with a design that puts video and motion at the center of every page.
Messaging
The project started with a discovery workshop with the Made Good team to talk through how they work, who they work with, and how they want the agency to be seen.
The workshop shaped a messaging framework that defines Made Good's personality, mission, values, and voice, with versatility, partnership, and creativity as its core values. The framework set the language used across the new website, from the homepage headlines to the service and about pages.
Giving Made Good a bold voice that sounds like the team behind the content
Interactive Website Design & Development
We built a custom WordPress website that brings Made Good’s video and motion work into the browsing experience. Scrolling galleries, animated type and a custom cursor carry that movement through the site, while Behind the Good reveals production photography as a rotating stack of images.
The homepage uses marquee text, vertically scrolling image galleries, and a custom cursor that keep the page moving as visitors scroll. Service pages for content production, motion graphics, videography, and social content pair large type with project imagery. The Behind the Good page presents the team's production photography as a rotating stack of images, showing the people and sets behind each project.
Designing each page around video, motion graphics, and the team behind them
E-Commerce
We integrated WooCommerce into Made Good’s custom WordPress site so the team can sell branded merchandise alongside its portfolio.
The shop follows the same design as the rest of the website, and products and orders are managed from the same WordPress dashboard the team uses to update its content.
Turning the Made Good website into a place to shop the brand
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