Positioning
The brand feels established from day one.
Naming, identity, and art direction gave Amparo a distinct presence in a traditional category.
Amparo Art
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Amparo Art
Project Focus
Logo Design, Art Direction, E-Commerce, Gallery, API
Services
Date
Completed November, 2021
Connecting art lovers with curated selections and virtual tools
Our Objective
Amparo is a platform for fine artists to display their original paintings in virtually customizable residential and commercial spaces. Working with the start-up in its early stages, we helped establish the brand foundation by creating the brand identity, design architecture and digital presence from the ground up.
Discovery
Buyers can picture the work in context.
Virtual room tools, filtering, and gallery browsing make it easier to explore before committing.
Commerce
The path to purchase feels more complete.
API integration and clearer product exploration support a smoother route from discovery to checkout.
Helping a new commerce brand find its place in the art industry
Building a Brand
Starting from a completely blank slate, we created a brand identity that honors the timelessness of the art world, while staying true to our client’s innovative vision. Inspired by the sophistication in fine art, we wove traditional brand elements, i.e. soft corners and a serif typeface, in with the modern design characteristics, i.e. a bright color palette and abstract patterns.
Fusing fine art and technology
Custom E-Commerce Design and Development
From private collectors to local artists and businesses, Amparo wanted to speak to all audiences in the art world. Keeping this in mind, we crafted the website that identifies and provides a clear user journey for each visitor group. We also created a dynamic landing page to promote the website before launch.
Redefining the art buying experience, digitally
The Buying Journey
To capture the attention of the art-buyer, we crafted a gallery-like site that encourages art exploration before purchase. The online marketplace features a hyper-personalized shopping experience, including virtually customizable residential and commercial spaces and a detailed filter UI which supports searching products via medium, style, subject, price and more. To ensure a smooth and intuitive checkout process, we integrated ARTA’s robust API system.
