004

Cruefilms

Project Focus

Portfolio, Interactive

Services

Branding, Website

Date

Completed Summer, 2022

Elevating sincerity and sharing truthful stories through video

Our Objective

Cruefilms is a boutique video production company that creates distinct visionary work through candid conversations and unique stories. We developed an interactive portfolio website that showcases the powerful films, videos and commercials depicted through Cruefilms’ lens.

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“Duo offers great insight and solutions with making sure the client feels heard.”

Samson Binutu

Co-Founder and Director

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Evolving the Cruefilms brand

Brand Refresh

From vivid lime greens and hot pinks, to mixed typographical treatments, we executed a digital identity refresh to compliment the Cruefilms logo. Taking inspiration from the movement and fluidity in videography, we created an animated logo to bring the brand to life.

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An immersive digital experience, from ideation to launch

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Responsive Website Design and Development

Through detail oriented site mapping and discovery meetings, we worked with the Cruefilms team to create an interactive website that showcases their case studies. Website highlights include a contact form targeted for specific audiences, a diagonal-scroll portfolio collection and a behind-the-scenes Easter egg.

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