Finturity
Finturity
Brand Naming, Logo Design, Copywriting, Collateral Design
Completed Summer, 2022
Empowering leaders to invest in their financial future
Finturity is a financial advising company providing personalized retirement plans for organizations and nonprofits. From brand naming and identity design to website design and content creation, we established an all-encompassing brand experience that inspires people to save for a better future.
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“Duo Studio brought my vision to life even better than I could have imagined. They were patient with me and made sure everything was perfect.”
Sarah Burton, CRPC®
Founder & Financial Advisor
A feminine brand approach in a male-dominated industry
Branding through naming, positioning and identity
Finturity ensures a bright financial future for all. Keeping that in mind, we crafted a brand name combining the key terms of financial advising: Finance + Future. Positioning Finturity as a female-led finance company, we crafted an identity with a softer, more personable approach, including: hues of pinks, greens and yellows, curved design elements inspired by the logo wordmark, and friendly sans-serif typography.
Finance communicated simply
Design & content system
To align on a cohesive brand position, we crafted a design and content strategy system defining Finturity’s tailored retirement plan solutions. We also established design guidelines and a messaging framework to ensure the brand remains consistent throughout mediums and for generations to come.
Building a marketing design toolkit
Marketing collateral and branded design assets
Following the formation of the brand, we created a print collateral package that consists of business cards, letterheads, folders and envelopes. A custom icon library and motion graphics were developed to visually communicate complex financial topics.
Stand-out web design in the traditional finance industry
A personal digital experience
In the often confusing world of finance, we made it our mission to guide the audience through an intuitive user journey that doesn’t overwhelm. We presented educational materials in interactive displays and honed in on lifestyle photography to connect with with mission-driven organizations in need of Finturity’ services.
