Positioning
The brand feels more ownable online.
The refresh gave Cruefilms a clearer digital identity that better matches the tone of their work.
Cruefilms
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Cruefilms
Project Focus
Portfolio, Interactive
Date
Completed Summer, 2022
Elevating sincerity and sharing truthful stories through video
Our Objective
Cruefilms is a boutique video production company that creates distinct visionary work through candid conversations and unique stories. We developed an interactive portfolio website that showcases the powerful films, videos and commercials depicted through Cruefilms’ lens.
View Website
Proof
The work takes center stage faster.
Interactive portfolio patterns and case-study structure make the films easier to browse and evaluate.
Conversion
Inquiry starts with better context.
Audience-specific contact paths help route the right conversations from the website.
“Duo offers great insight and solutions with making sure the client feels heard.”
Samson Binutu
Co-Founder and Director
Evolving the Cruefilms brand
Brand Refresh
From vivid lime greens and hot pinks, to mixed typographical treatments, we executed a digital identity refresh to compliment the Cruefilms logo. Taking inspiration from the movement and fluidity in videography, we created an animated logo to bring the brand to life.
An immersive digital experience, from ideation to launch
Responsive Website Design and Development
Through detail oriented site mapping and discovery meetings, we worked with the Cruefilms team to create an interactive website that showcases their case studies. Website highlights include a contact form targeted for specific audiences, a diagonal-scroll portfolio collection and a behind-the-scenes gallery.
