Empowering leaders to invest in their financial future

Our Objective

Finturity is a financial advising company providing personalized retirement plans for organizations and nonprofits. From brand naming and identity design to website design and content creation, we established an all-encompassing brand experience that inspires people to save for a better future.

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Finturity branded outdoor poster mockup with lifestyle photography and retirement plan tagline

“Duo Studio brought my vision to life even better than I could have imagined. They were patient with me and made sure everything was perfect.”

Sarah Burton, CRPC®

Founder & Financial Advisor

Two women in a casual financial planning conversation representing Finturity's personable approach

A feminine brand approach in a male-dominated industry

Branding through naming, positioning and identity

Finturity ensures a bright financial future for all. Keeping that in mind, we crafted a brand name combining the key terms of financial advising: Finance + Future. Positioning Finturity as a female-led finance company, we crafted an identity with a softer, more personable approach, including: hues of pinks, greens and yellows, curved design elements inspired by the logo wordmark, and friendly sans-serif typography.

Finturity typography specimens and color palette with Forest Green, Orange Yellow, and Salmon

Finturity social media card promoting personalized retirement plan approach

Finturity social media card promoting organizational financial support

Finturity social media card promoting nonprofit retirement plan services

Finance communicated simply

Design & content system

To align on a cohesive brand position, we crafted a design and content strategy system defining Finturity’s tailored retirement plan solutions. We also established design guidelines and a messaging framework to ensure the brand remains consistent throughout mediums and for generations to come.

Building a marketing design toolkit

Finturity marketing collateral and print materials

Marketing collateral and branded design assets

Following the formation of the brand, we created a print collateral package that consists of business cards, letterheads, folders and envelopes. A custom icon library and motion graphics were developed to visually communicate complex financial topics.

Finturity custom icon library and website pages displayed on tablet devices

Finturity founder holding branded folder in outdoor portrait

Stand-out web design in the traditional finance industry

A personal digital experience

In the often confusing world of finance, we made it our mission to guide the audience through an intuitive user journey that doesn’t overwhelm. We presented educational materials in interactive displays and honed in on lifestyle photography to connect with with mission-driven organizations in need of Finturity’ services.