Genimex Group
2026
Genimex is a global manufacturing company that produces goods for brands like Hedley & Bennett and Thrive Market, supporting products through every stage of manufacturing. We partnered with their team to redesign the website, covering digital brand, site architecture, content, and development.
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A custom website built to reflect how Genimex actually works.
The Challenge
Genimex works across many industries, regions, and stages of production, and the business has grown steadily over the years we have worked together. The existing website no longer reflected that scale or showed how its services, clients, and case studies connect, which made it hard for visitors to understand the full scope of what Genimex does. The challenge was to make that breadth easier to navigate while giving the team a consistent structure for adding new work.
Digital Branding & Visual Design
We refined Genimex’s digital brand to better support a modern, global manufacturing company, while staying true to the core of their brand.
We introduced updated typography, expanded secondary colors, and a custom set of motion icons designed for digital use. These elements add a more layered visual system that can be applied consistently across web, presentations, and marketing materials.
“Their team is not only visionary but also highly responsive, always there to support us with prompt solutions and creative insights.”
Anna Pappas,
Head of Marketing
Web Design & Visual Storytelling
We designed the Genimex website with a strong focus on visual clarity and storytelling.
Product imagery and videography are central to the experience, used to communicate scale, process, and global reach across the site. Interactive maps show Genimex’s manufacturing footprint, while material and industry filters help visitors find relevant client work.
A modular website built to organize Genimex’s services, clients, and case studies in one place.
“Thanks to their expertise, our website has evolved to reflect our brand’s capabilities and global reach.”
Anna Pappas,
Head of Marketing
Flexible Development & Content Management
The site was built with a custom Next.js frontend, Sanity for content management, and Vercel for hosting.
Reusable content sections let Genimex’s team build and update pages within a consistent design system. Clients, case studies, materials, and capabilities are managed as structured content, making it easier to add new work and keep related content connected across the site.
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