004

Made Good

Project Focus

Brand Strategy, Messaging, Interactive, Portfolio

Services

Website, Strategy

Date

Completed Spring, 2023

Exploring new digital horizons with authentically crafted media

Our Objective

Made Good is a digital production agency that makes thoughtfully creative and evergreen digital content for esteemed clients such as Stubhub and FanDuel. Partnering closely with Made Good, we revamped their website with an all-encompassing strategy that aligns their brand messaging with their motion-filled visuals.

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Cinematic still of a woman at an upscale bar from MadeGood's production portfolio
MadeGood website displayed on mobile phone showcasing brand values Cinematic fashion portrait from MadeGood's production portfolio

Driving forward company culture through brand messaging

Culture-first storytelling

Our objective was to create brand messaging that parallels the aura of Made Good’s digital content and company culture. Through a strategically crafted messaging framework, we defined our client’s personality, values, and mission, authentically portraying the driving force behind their company.

MadeGood brand values and personality MadeGood mission and beliefs brand strategy slide MadeGood brand voice guidelines with personality traits
Styled cocktail photography from MadeGood's production work Fine dining food photography from MadeGood's production portfolio

A motion-infused digital portfolio

Interactive Website Design and Development

We crafted an interactive website that reflects the motion and energy of Made Good’s creations. By integrating innovative website components including marquee text, vertically scrolling image galleries, and unconventional cursors, we maintained a cohesive theme of fluidity throughout each interaction.

MadeGood website homepage design with brand tagline and portfolio imagery MadeGood website Behind the Good portfolio page with interview imagery MadeGood website homepage with Make the World Listen tagline
MadeGood mobile responsive website design