Revolutionizing NYC’s evolving real estate landscape

Our Objective

MGNY Consulting provides affordable housing and tax solutions to help navigate complex property regulations. As part of creating an engaging website experience, we produced relatable storytelling, brand strategy, custom illustrations, and SEO-friendly site architecture.

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Clarity

A technical offer feels easier to understand.

Services, team, resources, and project work are organized into a clearer structure.

Visibility

The site supports search and education.

SEO-focused subservice pages and a stronger information architecture create a better foundation for discovery.

Trust

The brand feels more human and more credible.

Relatable messaging and custom illustrations make a complex category easier to engage with.

"Duo has a creative output that can rival any major design studio, with an added bonus of personalized attention and lightning-fast communication.”

Yuri Geylik

Chief Executive Officer

Aerial view of New York City skyline representing MGNY's real estate market

A people-first brand approach to complex property regulations

Digital Strategy and Brand Messaging

As the regulatory landscape in NYC grows, MGNY’s solutions evolve with it. On this foundation, we crafted a brand strategy system to help define our client’s innovative position in their industry. Prioritizing a people-first, relatable messaging system, we authored an authentic mission and vision that can be used on the website and beyond.

MGNY website portfolio showcasing affordable housing projects

MGNY branded postcard with NYC illustration and company tagline

MGNY website mobile design showing services and project highlights pages

Website creation built for growth

MGNY website homepage design showcasing affordable housing services

Website Redesign

Taking into account MGNY’s evolving solutions and services, we streamlined the site architecture for a smoother user experience. We facilitated categorization of our client’s services, team and resources and built the site to allow flexibility to add and customize areas on the client-side. This multi-purpose site highlights affordable housing projects, impactful data metrics, and SEO-targeted sub services pages.

MGNY website about page with team illustration and innovation messaging

MGNY website case study page for One Archer affordable housing project

MGNY website services page with illustrated hero and service categories

Architectural rendering of an affordable housing building from MGNY's portfolio

Luxury rooftop terrace rendering from MGNY's real estate portfolio

Humanizing MGNY’s brand through personalized illustrations

MGNY website contact page displayed on laptop with custom illustration

On-Brand Custom Illustrations

Illustrations work as a perfect medium to visually communicate MGNY’s complex services and solutions. Starting from initial planning and sketching, we pinpointed a direction and aesthetic that integrates seamlessly with their existing brand. Light, textural and gradient application add depth and tactical representation to the New York scenery.