MGNY Consulting
MGNY Consulting
Portfolio, Blog, SEO, Site Architecture
Completed Winter, 2022
Revolutionizing NYC’s evolving real estate landscape
MGNY Consulting provides affordable housing and tax solutions to help navigate complex property regulations. As part of creating an engaging website experience, we produced relatable storytelling, brand strategy, custom illustrations, and SEO-friendly site architecture.
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"Duo has a creative output that can rival any major design studio, with an added bonus of personalized attention and lightning-fast communication.”
Yuri Geylik
Chief Executive Officer
A people-first brand approach to complex property regulations
Digital Strategy and Brand Messaging
As the regulatory landscape in NYC grows, MGNY’s solutions evolve with it. On this foundation, we crafted a brand strategy system to help define our client’s innovative position in their industry. Prioritizing a people-first, relatable messaging system, we authored an authentic mission and vision that can be used on the website and beyond.
Website creation built for growth
Website Redesign
Taking into account MGNY’s evolving solutions and services, we streamlined the site architecture for a smoother user experience. We facilitated categorization of our client’s services, team and resources and built the site to allow flexibility to add and customize areas on the client-side. This multi-purpose site highlights affordable housing projects, impactful data metrics, and SEO-targeted sub services pages.
Humanizing MGNY’s brand through personalized illustrations
On-Brand Custom Illustrations
Illustrations work as a perfect medium to visually communicate MGNY’s complex services and solutions. Starting from initial planning and sketching, we pinpointed a direction and aesthetic that integrates seamlessly with their existing brand. Light, textural and gradient application add depth and tactical representation to the New York scenery.
